Students invent new product to curb texting and driving accidents

By Adriana Avila, Managing Editor | Photo courtesy Greg Mascarena

Students Greg and Daisy Mascarena attribute their success to attending CNM.
Students Greg and Daisy Mascarena attribute their success to attending CNM.

In just three months Business Administration major Greg Mascarena and former Health Information Technology major Daisy Mascarena invented a hands-free smartphone accessory which they hope will prevent texting and driving accidents.

The product is a wrist strap that attaches to a smartphone so that wearers can talk on speakerphone while doing other things, said Greg Mascarena.

“This is an age where people are driving and texting while holding their smartphone and what we’re hoping is to prevent this with the iStrap where you can wear it on your wrist and talk on your speaker phone or use voice to text on your speaker phone and have your hands free to drive,” said Greg Mascarena.

The idea and the preparation for his prod­uct came to him from CNM and he believes it has been a worthwhile experience, he said.

“It happened in school, when I saw the phone and I do believe going to CNM has helped improve my skills to be a better person and be more creative and more inno­vative,” he said.

Greg Mascarena earned a Business Certificate and will receive his associ­ate degree during the spring graduation cer­emony, he said.

“I feel good about going to CNM. My experience at CNM has been great,” he said.

The iStrap comes in a variety of colors and is currently sold in Cottonwood Mall at the “Phones Gone Wild” kiosks.
The iStrap comes in a variety of colors and is currently sold in Cottonwood Mall at the “Phones Gone Wild” kiosks.

Daisy Mascarena had taken the spring semester off to take care of their two daugh­ters, he said.

The iStrap is being sold in the Cottonwood Mall at the “Phones Gone Wild” kiosks, as well as on Amazon, eBay and the couple’s website, SmartphoneStraps.com.

With the recent acknowledgement by the State Governor’s office and the sup­port of the community, Smartphone Straps, LLC’s future is looking bright, he said.

Mascarena said he will be receiving an acknowledgement letter from the gov­ernor recognizing his new business, the cre­ation of jobs and its positive standing.

The iStrap allows the wearer to use his or her smartphone hands-free.
The iStrap allows the wearer to use his or her smartphone hands-free.

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